Polaroid Is Now Just Polaroid

Posted on March 26, 2020March 28, 2020 by Gordon

Today, thanks to the joy of Twitter I discovered that Polaroid Originals has dropped the originals from their name and launched a new instant camera. We are truly living in exciting times.

This is Polaroid — now.

From The Impossible Project to Polaroid Originals, we are returning to where it all began. With the one name, the one brand: Polaroid.

No matter where you joined us in this journey, thank you for your support. Together, we can make history… again. pic.twitter.com/rEvCTsYhdJ
— Polaroid (@Polaroid) March 26, 2020

It looks like The Verge gave it a whirl and didn’t love it.

Polaroid’s new Now instant film camera delivers a classic, punishing experience https://t.co/qA2P8AzcNO pic.twitter.com/IKqkWMmIQU
— The Verge (@verge) March 26, 2020

Published by Gordon

I'm a hot mess of euphemisms and unrealized potential. I like talking about film photography, cats, and food. Founder of #BelieveinFilm. Eleganteur sans Frontières! View all posts by Gordon

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